martinvr
How many people do you serve…
They say the squeakiest wheel gets the grease. In business, this means making your brand stand out from the crowd, usually through having a business that has marketing engrained at its core. You can’t be successful without making an impression! The secret to long term, high level success, however, is to make sure you’re still being spoken about long after you’ve hit your short term sales targets. Business achievement is not just about products: it’s about people. When buyers see you as adding real value to their lives, through leadership, guidance and service, you create a legacy for your brand that keeps people talking.
Selling something of value
The most memorable businesses are those that offer value to the client beyond the product or service they are selling. Most of your buyers are not experts at what to look for in your product or service. This opens a gaping strategic opportunity to truly serve their needs as an educator, as well as a salesperson. People are usually willing to pay more if they perceive a deeper reason to buy from one provider rather than another. If your product or service comes with the added value of guiding buyers towards a better understanding of their business environment, or the assurance that they are being served in their product choice by a true industry leader, you will remain ahead of your competition, even if they appear to offer a cheaper deal.
The student becomes the master
It’s difficult to achieve momentous success if you are only impacting the lives of a few people. The true value of your business can be determined by how many people you serve; in other words, the number of people who are significantly affected by your actions. You see, your income is determined by how many people you serve and how well you serve them. Reverend Martin Luther King, Jr., once said, ‘Everybody can be great because anybody can serve.’ Another way to say that might be, ‘Everybody can be successful because anybody can give.’
And we’re not talking about the often-misguided ‘Win-Wins’. The majority of the time, what people call ‘win-win’ is really just a disguised way of keeping track. When you base your relationships-in business or anywhere else in your life-on who owes who what, that’s not being a friend. That’s being a creditor.
The giving principle is two-fold. You see, all the giving or serving in the world won’t bring success. It won’t create the results you want, unless you also make yourself willing and able to receive in like measure. If you don’t let yourself receive, you’re refusing the gifts of others-and you shut down the flow.
So remember your true worth is determined by how much more you give in value than you take in payment.
If you are looking at ways that can help drive revenue and profit, feel free to give us a call for a casual chat on 1300 235 378.