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Michael is Director and Co-owner of Search Factory | iProspect. Search Factory have rapidly become a leader in the field of Search Engine Marketing having worked with clients such as Surfstitch, Flight Centre, Rugs A Million, Super Amart, Coral Homes and more. Search Factory | iProspect boast a team of 30+ in house staff.
1. If you were to describeSearch Factory | iProspect in 5 words or less, what would you say?
Results through innovation & Culture
2. What is a success story that you have helped a client with this last week?
Broke a ROI record for one of our newer enterprise level clients (3 months). With this particular client they’d been relatively stagnant in their results of the last few years but after a tedious rebuild of their ad-words account and the implementation of some very sophisticated bid management we were able to kick some significant goals achieving a 68% reduction in CPA.
3. What has been your hardest lesson or the biggest challenge in the business?
Ensuring effective cash flow management whilst experiencing strong growth. It took a lot of planning and projections to make sure we could grow at sustainable rate and ensure the consistency and quality of our service, as reputation trumps everything.
4. Best Search Marketing tip?
Look at the numbers, never engage any marketing tactic unless you’re confident in the ROI that’ll be achieved.
5. What 3 books really helped define you?
Rich Dad Poor Dad, blue ocean strategy, call to action
6. Best new cafe?
Slinky Espresso
If you are looking at ways that can help drive revenue and profit, feel free to give us a call for a casual chat on 1300 235 378.