Late last year WNBL team Thunder were facing some difficult financial issues and fortunately Thunder was saved in time for the WNBL season. Basketball Australia Chief Executive Kristina Keneally says, “the support we’ve seen for the Logan Thunder – from players, fans, the corporate sector and government partners alike – has been truly heartening.”
Logan Thunder came to Celest to look at ways to strengthen a relaunched brand. We looked at ways to remain competive within a competitive market within South East Queensland. We placed stronger emphasis on the name ‘Thunder’ to assist in broadening the market while giving the brand a much-needed face-lift. It was a pleasure working with management on the relaunch, wishing the team all the best this season.